TRANSFORMATIONAL MARKETING CHANGE.
STRONGER BRAND, INCREASED REVENUE, AND HIGHER PROFITS THROUGH BETTER B2B MARKETING STRATEGIES, PRACTICES AND TECHNOLOGIES
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Generational
Shift in
Business
Shift in
Business
Baby-boomer entreprenuers want to capitalize on their life's work
/ Next-generation owners need to transform to maximize their investment / Disruptors are entering the market
/ Commodification and new competitors are eroding market share, revenue and profitability.
BUILD YOUR BUSINESS VALUE Revenue, profitability and captial assets are ingredients in any business valuation. Brand strength, market preception, marketing program and pipeline opportunities increase the value of your company beyond customer acquisition and purchase price.
Tricycle
Company
Structure
Company
Structure
On a tricycle the front wheel powers and steers / Companies are often built the same way – sales pedals and turns the
organization / The other wheels and parts of the company are pulled along for the ride / Great for stability / Not great for
acceleration, hard turns and sudden stops.
ALIGN YOUR MARKETING AND SALES Consistent, customer facing messaging and seamless lead-to-repeat customer brand experience is critical. Close interaction between marketing and sales makes for high-performing acquisition and retention. Marketing drives prospect nurturing and sales converts.
Unbalanced
Marketing
Resources
Marketing
Resources
Sales driven organizations, SMBs and start-ups lack comprehensive marketing teams / Investing at a senior level can
leave execution short / Strong tactical teams lack strategy / Marketing as a part-time, side-of-the desk, afterthought activity
and doesn’t deliver results.
RIGHT SIZE YOUR MARKETING TEAM Determine the needed marketing activities, effort and experience. Fit existing or new resources in the best places and train to required skills. Outsource where needed. Teach consultating, planning and execution for high-performing teams and happy teammates.
Slow
Ad-Hoc
Adoption
Ad-Hoc
Adoption
Digital marketing has evolved rapidly / Companies have been
oversold on isolated software and tactics / Some take baby steps
but aren’t certain what is working and what isn't / Marketing
teams struggle to stay abreast of emerging trends & technologies.
TRANSFORM YOUR DIGITAL Your marketing machine will include several pieces of software, online presences and ongoing content generation and publishing. Connecting and executing all elements with process drives efficient and visible performance for maximum marketing ROI.
SHAPE YOUR FUTURE: MARKETING CONSULTING
+ CREATIVE
+ TECHNOLOGY
INCUBATE
CREATION OF A BIG IDEA
Define your competitive advantage through market, customer, and competitive analysis. Create brand and company messaging that engages and converts through customer value proposition, profiling and targeting. Target and measure success through business modelling, monetization and marketing ROI projections.
INNOVATE
REVOLUTIONARY MARKETING CHANGE
Build an engaged audience of prospects with customer reach and demand generation. Turn prospects into sales-ready leads through nurturing and conversion campaigns. Define scalable marketing infrastructure and the technology stack needed to support all programs. Ensure performance through success reporting and analysis.
RENOVATE
EVOLUTIONARY MARKETING CHANGE
Modify marketing infrastructure and technology to improve performance. Optimize content and online presence to increase awareness and engagement. Plan nurturing and stay-informed campaigns to stay-top-of-mind. Manage lead-to-customer pipeline to drive sales opportunities.
MOTIVATE
INSPIRE CHANGE AND LEARNING
Clearly define needed roles, skills and effort levels for efficient marketing resourcing; Elevate marketing team performance through hands-on digital marketing thinking and tactics training; continuous improvement through ongoing coaching and mentoring.
E: scott.moore@ovatemarketing.com
P: 416-697-5141
